Both fit nicely into a presentation folder for a professional look.Ĭhoose an 8.5 x 11 trifold or half-fold brochure for trade shows, mailers, take-out menus, event promos, or any other type of sales brochure when you don’t need the additional space.Ĭommercial printers offer a wide array of choices when it comes to paper and finishing for your brochures. An 11 x 17 half-folded provides four 8.5 x 11 “pages” and works well for a complicated product description which requires numerous images, graphs and text. An 11 x 25.5 large fold-out full color brochure might serve as a mini product catalog and be kept at hand for years. People react better to clutter free designs so don’t try to crowd your information and images into too small of a space.Ĭonsider the staying power of the brochure when choosing a size. Choose a size that matches the quantity of information you want to get across. There are four standard brochure sizes: 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25.5. So why would anyone cut corners on something so important? When designing and printing brochures, consider these tips for a successful project: Many people think of trifold brochures as the standard, but, in fact, brochures come in many different shapes and sizes, including sell sheets, product guides, flyers, menus, newsletters and spec sheets. Brochures serve up key information about a new product or service, provide insight into your company and give customers something tangible to see, feel and take with them. Printed brochures are a sure-fire way to promote your business and reach new customers. Brochure Design Tips for Business How to Make Your Brochures Stand Out
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